Victoria’s ‘SECRET’ of Selling Lingerie As an Image and a Lifestyle
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작성일 22-09-29 09:49
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Victoria’s ‘SECRET’ of Selling Lingerie As an Image and a Lifestyle
The current paper will help discover how the startling success and foreseeable deflation of Victoria’s Secret exemplify American pop culture.
Download : Victoria`s `SECRET` of Selling Lingerie As an Image and a Lifestyle.docx( 79 )
Victorias,Secret,selling,lingerie,lifestyle,American,culture,인문사회,레포트
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레포트/인문사회
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The current paper will help discover how the startling success and foreseeable deflation of Victoria’s Secret exemplify American pop culture. , Victoria’s ‘SECRET’ of Selling Lingerie As an Image and a Lifestyle인문사회레포트 , Victorias Secret selling lingerie lifestyle American culture
1. Introduction
2. Cozy and Luxurious Consumer Experiences
3. The Blurring of High and Low Culture
4. Ironical Impact on Class Reproduction
5. Womens Empowerment vs. Degradation
6. The Perfect Body Means a Slim Body?
7. Victorias Not-So-Nice Secret
8. Conclusion
‘Sexy. Iconic. Powerful.’ These are the things that the most iconic of American lingerie brands, Victoria’s Secret, sells. Over the past two decades, it has been the leader in the women’s underwear market, one of the fastest-expanding segments worth over $13 billion in the U.S. alone (Statista, 2xxx). Although the monopoly of this lingerie giant, which runs more than 1,600 stores worldwide, is losing share visibly over recent years for some reason, it is undeniable that Victoria’s Secret became a pop culture icon, representing some facets of today’s American culture.
Then, in what specific ways did this lingerie brand grow into one of the most-talked-about American pop culture icons today? What impacts has it exerted on American culture? Why is it losing the market dominance these years? With these questions in mind, this paper probes into some unique features of Victoria’s Secret, based on learning from my ‘participant-observation’ of the daily routines occurred in one of its retail …(省略)
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